Eye of Justice: How A Content Marketing Strategy Impacts Your Bottom Line [ Infographic ]

How A Content Marketing Strategy Impacts Your Bottom Line

By Andrea Lehr

Attention, relationships, and conversions all make up various levels of the sales funnel, and part of content marketing’s appeal is it can reach your target audience at each stage. Fractl recently outlined how an effective content marketing strategy – specifically one that combines an alignment of on- and off-site content – can help brands throughout every step of the sales funnel. It’s clear that a mix of on- and off-site content can generate awareness and drive traffic – a successful content marketing strategy has the potential to increase traffic by 850 percent – but how do you ensure conversions?, For example, PR Newswire launched a content marketing strategy in an effort to accelerate its sales funnel of more than 25,000 potential consumers. Although there is no go-to content marketing strategy that will ensure every potential lead ends up at the bottom of your sales funnel, offering highly targeted, off-site content that leads back to conversion-optimized, on-site content will help initiate a conversation with your target audience.

Check out this deck highlighting five additional case studies that reveal how content marketing can drive your bottom line. Understanding how your content can benefit each stage of the funnel will help stimulate ideas that will have a profound impact on awareness, traffic, search rankings, and lead generation.